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Behavioural Economics of Decision-Making

Learn radically new principles of decision-making to improve products, programmes and policies

What you'll learn

  • Understand the subtle influences that shape people's decision-making

  • Ability to diagnose challenges from a behavioural perspective

  • Learn how we can meaningfully predict and influence human behaviour

  • Develop a user-focused mindset and start to 'Think like a Behavioural Economist'

  • Designing solutions leveraging behavioural change frameworks used by the world's leading behavioural economics consultancies and practitioners

  • Join a community of behavioural economists, scientists and practitioners ​

Welcome to Behavioural Economics of Decision-Making!
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6-8 weeks


1-1 Mentorship

100% Online

1-2 Hours Per Week

1 Session of 30 Minutes

Course Description

​Influential books by Daniel Kahneman (Thinking fast and slow) and Richard Thaler (Nudge) have introduced the world to a whole new understanding of decision-making full of peculiarities and irrationalities. This course will give you an in-depth understanding of the work done by some of these scholars, and prepare you to apply the new principles of decision-making to improve outcomes in the real world.​

Behavioural Economics combines some of the best ideas in Economics, Psychology and the other social sciences to vastly improve our understanding of the decision-making process - both rational and irrational (Winning three Nobel Prizes in the past). ​ Most importantly, it provides us with practical, scientific tools to help people make better decisions, and improve the impact of organizational actions.

This online course is for anybody who wants to improve their understanding of decision-making and enhance outcomes in their area of work: ​


  • Students

  • Marketing & Sales

  • Advertising

  • Finance

  • Consulting

  • Public Policy

  • Market research

  • Product Development

  • Communications

  • Entrepreneurs


Core behavioural economics decision principles


20 video lectures


 11 Interactive Quizzes 


30 + Research Papers & Readings


3 Behavioural Change Frameworks


Certificate of Completion


Real-world examples and case studies


Personalised 1-1 Coaching

Teaching Team

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Karan Arora

Karan is Founder & CEO at BEAST, where he has helped organizations use behavioural insights to solve complex challenges. He is also Adjunct Professor at the Indian School of Public Policy. Karan holds an MSc (Distinction) in Behavioural and Economic Science from the University of Warwick. His experience ranges over improving conversions for large Fintech companies, consumer research, equity investing and changing employee behaviours.
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Dr. Elliot Ludvig

Dr. Elliot is a Professor of Psychology at the University of Warwick and Director of the MSc in Behavioural and Economic Science Program.
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Bruce Rigal

Bruce is Head of Department, Business, Law and Society at St Mary's University, Twickenham. He is also Adjunct Professor of Behavioural Finance at the Alberta School of Business, University of Alberta. Previously, he has 25 years of experience in senior leadership roles in banking, financial services and general management - being ex-COO, Global Banking, Deutsche Bank.
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Divanshu Sethi

Divanshu is a Behavioural Economist at BEAST, and has worked on a diverse portfolio of clients helping them use behavioural insights to solve organizational challenges.  Previously, he founded a Digital Saving startup which used nudge tools and behavioural insights to increase savings, primarily in the underserved market. He holds an M.Sc. Philosophy and Public Policy degree from the London School of Economics.


Regarding the capstone project

​The capstone is custom designed to give you practical experience applying the learnings from the course to a real-world problem (it is also the most liked aspect of our course by students!).

Given the experience of our faculty in applying and teaching behavioural economics, the project is specifically designed to emulate the different aspects a behavioural economics practitioner would have to think through in order to create impactful interventions and solutions.

Options for the problem statement are provided by us, however, the project can also be tailored into a research piece that the student wishes to undertake in their relevant interest area.


In this case, a faculty member will provide guidance (through the mentorship session).

All the capstone projects are instructor graded and feedback is provided.



"For someone seeking to delve deep into the world of behavioural economics, this course is a treat.


The wealth of information and resources provided is much more than I have come across in other online courses, basing much of the teachings on real-world examples.


Moreover, the end assignment sets this course apart from others and ties it well by forcing the learner to put into action all that they've learnt and in doing so better enabling them to think like behavioural economists.


All in all, it has been a valuable experience, one that has pushed me to further my interest in the field."

—  Aiswarya Sunil, Student



Where is the course hosted?

  • The course is hosted on the e-learning platform Teachable. After enrolling, you will instantly get access to the course dashboard and content

Can I enroll now and start the course later?

  • Yes, the course is entirely self-paced. You can enroll and start the course at your convenience

Can I complete the course after the suggested time of 6-8 weeks?

  • Yes, the course is entirely self-paced and can be completed as per your own schedule. However, in order to maximize learning (and combat the present bias ;)), we suggest you commit to completing it within the suggested time to get the most out of the course - as it was designed with this timeline.

How long can I access the course and its materials?

  • After enrolling in the course, you will have lifetime access to all the content. 

Can I share the certificate on social media platforms?

  • Yes, our course certificate can be integrated into professional platforms like LinkedIn under the education/certificates section. 

What if I have queries during the course?

  • Through Teachable, all students can directly email us.

What can I talk about in the mentorship session and how do I set it up?

  • During the mentorship call, you can discuss anything you would want about behavioural economics. This could be clarifications regarding concepts, careers and further study opportunities, guidance for practical work you may be undertaking. The session is 1-1 personalized and you can share the agenda beforehand with the mentor. The session can be booked through Teachab​le.

Does the course require any pre-requisites?

  • No, the course does not require any pre-requisites and is suitable for anybody interested in behavioural economics and its applications.


Have more questions?

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